Emotions in the trade of vegetables (MSc-thesis)
Although rational decisions appear to determine trading, emotions and stress can also play important roles. This project investigates the relation between trading behaviour and emotional expressions using software. The emotional expressions and behavior of account managers at Rabobank Westland were recorded in simulation sessions.
Trust in the horticultural supply chain
The aim of this project is to analyze trust within the horticultural supply chain based on the YUTPA framework. YUTPA is a five-dimensional sustainability model that is suitable to be applied in horticulture.
Trade in greenhouse vegetables
Trade in the supply chain of greenhouse vegetables is characterized by fragmented and limited information and uncertainty about the volume of supply and demand. This is compensated for by strategic behavior. Three students (TU Delft) developed for this a gaming simulation. In simulation sessions, employees of cooperatives and wholesalers got to know the trade and trading behavior in a safe environment.
Implicit functioning of the market
The greenhouse vegetable market operates like a black box. Together with participating businesses and organizations which participated in an advisory council, researchers, developers and students from Delft University of Technology developed a simulation to find out how the trade in greenhouse vegetables functions.